NAD+: The Cellular Currency That's Actually Worth Something

If you've been paying attention to the longevity space lately, you've probably noticed NAD+ popping up everywhere like a well-funded startup at a biotech conference. Unlike most wellness trends that seem to emerge from the collective imagination of Instagram influencers, NAD+ has something rather compelling going for it: actual science. Not just any science, but the kind that makes Nobel Prize winners take notice and pharmaceutical companies open their checkbooks.

Nicotinamide adenine dinucleotide—NAD+ for those of us who prefer our biochemistry without the tongue twisters—isn't some newfangled discovery cooked up in a Silicon Valley lab. This molecular workhorse has been quietly running the show in every cell of your body since you were conceived, and frankly, it's been doing a better job than most government agencies. The catch? Like a reliable employee nearing retirement, NAD+ levels decline with age, and when they do, things start to get interesting in all the wrong ways.

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